Anders Catering Services
Spring 2020 // Spring 2022 - Passion Project
Brand Identity
Dedicated to making good food for your good times, the folks at Anders' are more than just people who serve you food. They're the type of people that you want breaking it down on the dance floor with you after the food has been served.
Jumping Off Point
Originally, I did this as a flash project back in Spring 2020. I based my logo and branding on a description provided by my professor. This year I decided that I needed to give it a facelift. What I had previously produced and the vision that I had for the brand didn't mirror each other, so I used my previous work as a jumping off point for what was to come.
New Directions
The new direction is now much more vibrant, friendly and visually interesting. The vibe is more relaxed and less stuffy, they now have bright colors, even new pattern (which was a must). There is talk in the future about possibly expanding the brand into a full blown restaurant AND catering business, since the new style has been received so well.
